TV host and pop star Rochelle Humes visits Meadowhall in Sheffield to launch her new 'premium and affordable' baby-care brand for mums
Rochelle said: “The sales have been brilliant and it seems to have really resonated which is always what you want when you start something new.
"We only announced we were going to come to Sheffield two days ago so I was not really expecting much of a turnout but we were busy the whole time, I haven’t stopped!”
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Hide AdThe My Little Coco range, which is all coconut-based and includes body creams and bath bubbles, is exclusive to Boots and was first made available in the Meadowhall store on Monday, February 17.
Everything in the range is vegan, paediatrician approved, and suitable for newborns and sensitive skin.
Rochelle said: “I just wanted to bridge that gap of having a luxury, premium children’s range with no nasties, no bad stuff, but having it at an affordable price and accessible on the High Street for busy mums – that was important to me.”
The mother of two took time away from the children during a hectic half term to visit Sheffield (her eldest had a “way more important playdate” to attend).
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Hide AdShe added: “I am a children’s author so I use the person that illustrates my children’s books to do the branding and packaging and artwork, and my mum drew the logo so it has been a real family affair.”