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A man has tragically died at a Sheffield city centre shop this afternoon, despite the best efforts of medics.

A South Yorkshire Police spokesman confirmed officers were called out at 3.46pm today (July 6) to reports of a man experiencing a medical episode at the Co-op in Castle Square.

The spokesperson continued: “A man in his 70s is believed to have suffered a medical episode and sadly died at the scene.

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The tragic incident took place at the Co-op in Castle Square earlier this afternoon

“The incident is not being treated as suspicious and a file has been prepared for the coroner.”

Three police cars and two ambulances were sent to the scene, and the Co-op store is believed to have closed in the hours following the tragic incident.

Castle Square: Man dies suddenly at Sheffield city centre shop despite best efforts of medics

Three police cars and two ambulances were sent to the scene, and the Co-op store is believed to have closed in the hours following the tragic incident.