Sheffield women urged to get help for "incredibly important" health condition

Sheffield Council decided to "lift the lid" on the taboo subject to look at people's experience of the Continence Service in the city.

It was a challenge because it is not something people are comfortable talking about and on average, people wait five years before seeking help.

There are around 8,000 people using prescribed continence products in the city and around 5,500 of these are women - they are more likely to be affected as giving birth is a significant factor.

The service focuses on prevention and wants to promote the message that incontinence is not an inevitable part of getting older.

It says targeting pelvic floor education at teenagers and younger women - particularly new mums - is important in preventing problems after menopause.

A council report says: "New Mum workshops are advertised through flyers in discharge packs from Jessops, although take-up is variable across the city.