Ahead of the big kick-off next month, we've taken a look at how Transfermarkt rate every team's current market value - a controversial measurement which has thrown up some truly bizarre player worths in the past. Here's how Sheffield Wednesday's squad market value shapes against every other Championship side.
1. Watford - Total squad market value = £181.6m
Number of players: 33. Average age: 26. Most valuable player: Ismaila Sarr (£22m). Photo: Catherine Ivill
2. Bournemouth - Total squad market value = £171.3m
Number of players: 26. Average age: 25. Most valuable player: Callum Wilson (£18m). Photo: Clive Mason
3. Norwich City - Total squad market value = £124.3m
Number of players: 35. Average age: 26. Most valuable player: Todd Cantwell (£18m). Photo: Stephen Pond
4. Brentford - Total squad market value = £62.9m
Number of players: 31. Average age: 24. Most valuable player: Ollie Watkins (£10.8m). Photo: Ashley Allen